Golf Cognoscente Consortium pavilion in Vegas? Golf as Art?

Will the PGA Merchandise Show in Las Vegas see the first Golf Cognoscente Consortium pavilion? Is the world ready for Golf as Art?

After being back in Sarasota for a little more than a month, here's an update on Golf Cognoscente developments. We are working on a Golf Cognoscente Consortium pavilion for the PGA Show in Las Vegas. The final proposal will go out to all the marketing members by the end of next week. With the PGA Show coinciding with Fashion Week, this would a FABULOUS way to launch our Consortium on a national level.

Golf as Art ...

After great deliberation and consulting with some people in my inner circle ... you heard it here first ... Golf as Art will be a paradigm shifting teaching facility in Sarasota ... that's all I can say right now. Stay tuned....

Auke

A return to my American roots in Sarasota, Fla.

It's been a few weeks since my last report of Style & Fashion in Golf. Reason being, my return to the first place I settled in America in 1984 ... Sarasota. I felt I needed a place where I could manifest my creativity and for that to happen, water has to be a part of the equation. Sarasota has very special meaning to me and the fondest of memories. I lived here from 1984 till 1995 and have to say ... it has always been, is, and always will be a special place of residence for me. The aesthetic beauty, the unrivaled beaches, the balmy weather and the amazing cultural options are second to none.

Sarasota's greatest claim to fame is as the winter home of the Ringling Barnum & Bailey Circus. Golf plays a big role in this cosmopolitan Florida Gulf Coast retreat. The historic Bobby Jones course was the site of a memorable Bobby Jones exhibition and a Paul Azinger City Championship some years ago. Walter Hagen and Bobby Jones dueled on the classic Sara Bay links. The LPGA played 17 years at Bent Tree Country Club and the Senior version of the Ryder Cup was hosted by the TPC of Prestancia during the late '80s and early '90s.

Recent Ryder Cup captain Paul Azinger resides in Bradenton just to the north where David Leadbetter's Junior Academy is located. The Concession is a recent Jack Nicklaus/Tony Jacklin addition and Tom Fazio sculpted a beauty of a course for the Ritz-Carlton Golf Club. I am sure you didn't know a few or all of these "local" facts.

This will be my place of residence for now and forever ... it is just THAT good. If you have any plans to visit call my new 941-320-2291 number and I'll be delighted to host you. Of course I'd had to be reconnected to the clothing industry and am delighted to report that my dear friend Hank Battie with his one-of-a-kind custom haberdashery Cravats' is my new sartorial abode. Check out www.CravatsCustomClothier.com for the unique offerings of a man I have called my friend for almost 20 years. In the near future we will be making announcements of which role the Golf Cognoscente Consortium will play at Cravats'.

For now ... balmy greetings from Sarasota ... lush fairways, perfect greens and only One putts!

Ciao...

Auke

Marbas to provide wardrobe for SyberVision

Marbas, a founding member of the Golf Cognoscente consortium, will provide elegant, embroidered shirts for the new SyberVision DVD featuring PGA golfer and CBS commentator, Bobby Clampett.

SyberVision, one of the most successful golf training DVDs of all time, was first developed by Steve DeVore in the 1980s with swings and drills featuring Al “Mr. 59″ Geiberger - pro emeritus at Stone Eagle, another Golf Cognoscente partner. Its success and popularity, coupled with new developments in both neuroscience and camera technology, made now the right time to release a new version.

“Marbas makes world class apparel and we are thrilled to have their gracious support,” said Scott Clark, partner in Golf Cognoscente and owner of Lostball Studios, which will produce the new DVD. “With over 1 million copies sold of the original SyberVision, Marbas is sure to see widespread value and recognition. This is not your average training DVD and Marbas is not your average apparel company.”

SyberVision will be filmed March 8-9 at the beautiful Quail Lodge golf course in Monterey, Calif. The DVD will be released later in 2009.

Joseph Puskarich' dream soars like an eagle on to the Golf course ... Antas Apparel!

Dreams are a plan with a time line ... The Eagle has landed on the finest fairways on the links all over the United States ... Antas ready-made and custom slacks redefine an entire Golf classification!

A 20-year clothing veteran with an 11-year tenure at venerable Italian trouser powerhouse Zanella Joe Puskarich knows pants ... like the back of his pocket. The game of Golf has had its share of great dressers like Walter Hagen, Sam Snead and Ben Hogan. What do these three Golf icon's have in common ... they showed a great appreciation for their attire ... especially their trousers. Today's global superstar touring pro's are endorsed by multinational Golf conglomerates, but these players choose to have their trousers custom tailored. Nothing compares to a fine Italian super 130s wool custom pant. The Antas drape, fit, comfort and style are unrivaled.

Antas is a member marketing partner of Golf Cognoscente which identifies best in market products in the world of Golf. At the recent PGA Merchandise Show in Orlando the best-dressed teaching professional and buyers made their way to the Antas booth to be impressed by the fabulous collection of slacks, shorts in an amazing array of solids and patterns.

With a ready-made stock program and the custom made feature Antas will become the brand of choice for the well-dressed amateur, teaching professional and touring professional. With artisan tailors painstakingly creating Antas works of Art one at the time, you owe it to your self to take a look at www.antasapparel.com where you will find all the information you need to dress your best.

The player that is dressed to kill, always has the advantage ... and always will.

Golf Cognoscente makes debut at PGA Merchandise Show

With boxes of the Golf Cognoscente magazine fresh from the printer in Commerce, Calif. arriving on the exact day of the HONMA Sake party, it was a back breaking pace for me at the PGA Merchandise Show. We were fortunate enough to have the GolfChannel Web site doing an on-camera interview, which we will see soon on www.golfchannel.com.

The Sake tasted great and I needed it! Traversing the Show floor several times gave me the opportunity to see our current marketing partners Antas, Dorfman-Pacific, Walter Genuin and Marbas. I had some great conversation with potential future marketing partners like the Golf Bar 1st and 10th Tee, Winston Golf Company, Tifosi sunglasses, Ahead, Nespresso, Malcolm de Mille etc.......

The print piece came out looking beautiful and the feedback was just great. It was good to reconnect with a lot of people and to show our new luxury Golf Cognoscente platform. I spent the evening with the Walter Genuin crew at Corona, the amazing cigar boutique on Sand Lake Road and have to confess....the beer tasted great!

The second day we had a Champagne party at Antas and a busy day circulating the magazine to make our presence known. I was honored to be invited to the HONMA dinner at Ming Court with the entire delegation from Japan. The new HONMA product looks absolutely fabulous and we are truly proud to have the Rolls Royce of golf clubs as our exclusive golf equipment marketing partner.

The third day is traditionally a little lighter in attendance, but I had the chance to finalize a lot of things, including a meeting with our potential British partner Fairway to Green. A lot of exciting opportunities will come out of this show, because we offer a niche print, Web, HD Video and event platform in the luxury golf market.

I am now settled in the Palm Beach area and invite everybody to become involved in our efforts to create a Consortium of luxury Golf brands that will execute at a world class level. We will soon announce our first event...stay tuned....

Ciao...

Auke.

The Aukesphere merges with www.golfcognoscente.com

Let me first wish all our Fashionable golf aficionado's a blessed Holiday season. I hope 2009 brings you health, prosperity and most importantly unprecedented Style!

I am stoked to announce that the Aukesphere will merge with our brand spanking new effort www.golfcognoscente.com , the multimedia platform, which we expect will be the benchmark for visceral execution in Golf photography and High Definition Video.

The logo you see on the right is created from our photo shoot at incredible Stone Eagle and will become our calling card. The Golf Cognoscente Consortium will lead the way in luxury golf brand marketing and will become the most fashionable address for all your Stylish Golf wardrobe, - accessories and equipment needs!

In 2009 look for in-depth features of all member brands and a killer introduction at the PGA Show with a sake hour at HONMA and a Chivas tasting at Antas. We will inform you of the GCC tapings and events ... you have to be there, to experience the finest in Golf & Style!!!!

I will see you at www.golfcognoscente.com and around the country at fabulous Golf venues.

Respectfully and always in Golf Cognoscente Style,

Auke.

A sneak peak at the photographic images of Golf Cognoscente.

For our loyal readers/viewers we would like to give you a little preview of the fantastic photographs of our Golf Cognoscente shoot at the visually dramatic Stone Eagle Golf Club in Palm Desert(photos).

We are currently in the editing process of our premier issue and it is a pretty cool experience to work on what promises to be quite the launch at the PGA Merchandise Show.

The high definition footage will be converted in a fabulous marketing tool for all our marketing partners to be shown off at the show. As soon as we have a sneak peak ready we will post it for you.

In closing a tidbit of news ... the brand spanking new www.golfcognoscente.com Web site will launch Jan. 1 with a photographic gallery and HD video, which will redefine the golf multimedia platform as we know it.

I wish all of you a joyous Holiday season and a prosperous 2009 in good health ... Auke.