Showing posts with label PGA Merchandise Show. Show all posts
Showing posts with label PGA Merchandise Show. Show all posts

Thursday, April 23, 2009

Golf Cognoscente Consortium pavilion in Vegas? Golf as Art?

Will the PGA Merchandise Show in Las Vegas see the first Golf Cognoscente Consortium pavilion? Is the world ready for Golf as Art?

After being back in Sarasota for a little more than a month, here's an update on Golf Cognoscente developments. We are working on a Golf Cognoscente Consortium pavilion for the PGA Show in Las Vegas. The final proposal will go out to all the marketing members by the end of next week. With the PGA Show coinciding with Fashion Week, this would a FABULOUS way to launch our Consortium on a national level.

Golf as Art ...

After great deliberation and consulting with some people in my inner circle ... you heard it here first ... Golf as Art will be a paradigm shifting teaching facility in Sarasota ... that's all I can say right now. Stay tuned....

Auke

Wednesday, February 18, 2009

Joseph Puskarich' dream soars like an eagle on to the Golf course ... Antas Apparel!

Dreams are a plan with a time line ... The Eagle has landed on the finest fairways on the links all over the United States ... Antas ready-made and custom slacks redefine an entire Golf classification!

A 20-year clothing veteran with an 11-year tenure at venerable Italian trouser powerhouse Zanella Joe Puskarich knows pants ... like the back of his pocket. The game of Golf has had its share of great dressers like Walter Hagen, Sam Snead and Ben Hogan. What do these three Golf icon's have in common ... they showed a great appreciation for their attire ... especially their trousers. Today's global superstar touring pro's are endorsed by multinational Golf conglomerates, but these players choose to have their trousers custom tailored. Nothing compares to a fine Italian super 130s wool custom pant. The Antas drape, fit, comfort and style are unrivaled.

Antas is a member marketing partner of Golf Cognoscente which identifies best in market products in the world of Golf. At the recent PGA Merchandise Show in Orlando the best-dressed teaching professional and buyers made their way to the Antas booth to be impressed by the fabulous collection of slacks, shorts in an amazing array of solids and patterns.

With a ready-made stock program and the custom made feature Antas will become the brand of choice for the well-dressed amateur, teaching professional and touring professional. With artisan tailors painstakingly creating Antas works of Art one at the time, you owe it to your self to take a look at www.antasapparel.com where you will find all the information you need to dress your best.

The player that is dressed to kill, always has the advantage ... and always will.

Wednesday, February 11, 2009

Golf Cognoscente makes debut at PGA Merchandise Show

With boxes of the Golf Cognoscente magazine fresh from the printer in Commerce, Calif. arriving on the exact day of the HONMA Sake party, it was a back breaking pace for me at the PGA Merchandise Show. We were fortunate enough to have the GolfChannel Web site doing an on-camera interview, which we will see soon on www.golfchannel.com.

The Sake tasted great and I needed it! Traversing the Show floor several times gave me the opportunity to see our current marketing partners Antas, Dorfman-Pacific, Walter Genuin and Marbas. I had some great conversation with potential future marketing partners like the Golf Bar 1st and 10th Tee, Winston Golf Company, Tifosi sunglasses, Ahead, Nespresso, Malcolm de Mille etc.......

The print piece came out looking beautiful and the feedback was just great. It was good to reconnect with a lot of people and to show our new luxury Golf Cognoscente platform. I spent the evening with the Walter Genuin crew at Corona, the amazing cigar boutique on Sand Lake Road and have to confess....the beer tasted great!

The second day we had a Champagne party at Antas and a busy day circulating the magazine to make our presence known. I was honored to be invited to the HONMA dinner at Ming Court with the entire delegation from Japan. The new HONMA product looks absolutely fabulous and we are truly proud to have the Rolls Royce of golf clubs as our exclusive golf equipment marketing partner.

The third day is traditionally a little lighter in attendance, but I had the chance to finalize a lot of things, including a meeting with our potential British partner Fairway to Green. A lot of exciting opportunities will come out of this show, because we offer a niche print, Web, HD Video and event platform in the luxury golf market.

I am now settled in the Palm Beach area and invite everybody to become involved in our efforts to create a Consortium of luxury Golf brands that will execute at a world class level. We will soon announce our first event...stay tuned....

Ciao...

Auke.

Monday, December 15, 2008

A sneak peak at the photographic images of Golf Cognoscente.

For our loyal readers/viewers we would like to give you a little preview of the fantastic photographs of our Golf Cognoscente shoot at the visually dramatic Stone Eagle Golf Club in Palm Desert(photos).

We are currently in the editing process of our premier issue and it is a pretty cool experience to work on what promises to be quite the launch at the PGA Merchandise Show.

The high definition footage will be converted in a fabulous marketing tool for all our marketing partners to be shown off at the show. As soon as we have a sneak peak ready we will post it for you.

In closing a tidbit of news ... the brand spanking new www.golfcognoscente.com Web site will launch Jan. 1 with a photographic gallery and HD video, which will redefine the golf multimedia platform as we know it.

I wish all of you a joyous Holiday season and a prosperous 2009 in good health ... Auke.