With boxes of the Golf Cognoscente magazine fresh from the printer in Commerce, Calif. arriving on the exact day of the HONMA Sake party, it was a back breaking pace for me at the PGA Merchandise Show. We were fortunate enough to have the GolfChannel Web site doing an on-camera interview, which we will see soon on www.golfchannel.com.The Sake tasted great and I needed it! Traversing the Show floor several times gave me the opportunity to see our current marketing partners Antas, Dorfman-Pacific, Walter Genuin and Marbas. I had some great conversation with potential future marketing partners like the Golf Bar 1st and 10th Tee, Winston Golf Company, Tifosi sunglasses, Ahead, Nespresso, Malcolm de Mille etc.......
The print piece came out looking beautiful and the feedback was just great. It was good to reconnect with a lot of people and to show our new luxury Golf Cognoscente platform. I spent the evening with the Walter Genuin crew at Corona, the amazing cigar boutique on Sand Lake Road and have to confess....the beer tasted great!
The second day we had a Champagne party at Antas and a busy day circulating the magazine to make our presence known. I was honored to be invited to the HONMA dinner at Ming Court with the entire delegation from Japan. The new HONMA product looks absolutely fabulous and we are truly proud to have the Rolls Royce of golf clubs as our exclusive golf equipment marketing partner.
The third day is traditionally a little lighter in attendance, but I had the chance to finalize a lot of things, including a meeting with our potential British partner Fairway to Green. A lot of exciting opportunities will come out of this show, because we offer a niche print, Web, HD Video and event platform in the luxury golf market.
I am now settled in the Palm Beach area and invite everybody to become involved in our efforts to create a Consortium of luxury Golf brands that will execute at a world class level. We will soon announce our first event...stay tuned....
Ciao...
Auke.
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