Joseph Puskarich' dream soars like an eagle on to the Golf course ... Antas Apparel!

Dreams are a plan with a time line ... The Eagle has landed on the finest fairways on the links all over the United States ... Antas ready-made and custom slacks redefine an entire Golf classification!

A 20-year clothing veteran with an 11-year tenure at venerable Italian trouser powerhouse Zanella Joe Puskarich knows pants ... like the back of his pocket. The game of Golf has had its share of great dressers like Walter Hagen, Sam Snead and Ben Hogan. What do these three Golf icon's have in common ... they showed a great appreciation for their attire ... especially their trousers. Today's global superstar touring pro's are endorsed by multinational Golf conglomerates, but these players choose to have their trousers custom tailored. Nothing compares to a fine Italian super 130s wool custom pant. The Antas drape, fit, comfort and style are unrivaled.

Antas is a member marketing partner of Golf Cognoscente which identifies best in market products in the world of Golf. At the recent PGA Merchandise Show in Orlando the best-dressed teaching professional and buyers made their way to the Antas booth to be impressed by the fabulous collection of slacks, shorts in an amazing array of solids and patterns.

With a ready-made stock program and the custom made feature Antas will become the brand of choice for the well-dressed amateur, teaching professional and touring professional. With artisan tailors painstakingly creating Antas works of Art one at the time, you owe it to your self to take a look at www.antasapparel.com where you will find all the information you need to dress your best.

The player that is dressed to kill, always has the advantage ... and always will.

Golf Cognoscente makes debut at PGA Merchandise Show

With boxes of the Golf Cognoscente magazine fresh from the printer in Commerce, Calif. arriving on the exact day of the HONMA Sake party, it was a back breaking pace for me at the PGA Merchandise Show. We were fortunate enough to have the GolfChannel Web site doing an on-camera interview, which we will see soon on www.golfchannel.com.

The Sake tasted great and I needed it! Traversing the Show floor several times gave me the opportunity to see our current marketing partners Antas, Dorfman-Pacific, Walter Genuin and Marbas. I had some great conversation with potential future marketing partners like the Golf Bar 1st and 10th Tee, Winston Golf Company, Tifosi sunglasses, Ahead, Nespresso, Malcolm de Mille etc.......

The print piece came out looking beautiful and the feedback was just great. It was good to reconnect with a lot of people and to show our new luxury Golf Cognoscente platform. I spent the evening with the Walter Genuin crew at Corona, the amazing cigar boutique on Sand Lake Road and have to confess....the beer tasted great!

The second day we had a Champagne party at Antas and a busy day circulating the magazine to make our presence known. I was honored to be invited to the HONMA dinner at Ming Court with the entire delegation from Japan. The new HONMA product looks absolutely fabulous and we are truly proud to have the Rolls Royce of golf clubs as our exclusive golf equipment marketing partner.

The third day is traditionally a little lighter in attendance, but I had the chance to finalize a lot of things, including a meeting with our potential British partner Fairway to Green. A lot of exciting opportunities will come out of this show, because we offer a niche print, Web, HD Video and event platform in the luxury golf market.

I am now settled in the Palm Beach area and invite everybody to become involved in our efforts to create a Consortium of luxury Golf brands that will execute at a world class level. We will soon announce our first event...stay tuned....

Ciao...

Auke.