If you have followed the last few weeks on the Aukesphere, I have made references to the increased attention of mainstream media to Golf and Fashion.... well, the black Golf dress may become the female version of Tiger's red. With Paula Creamer sporting her signature Pink, we may have a green carpet challenge on Sunday's on the LPGA Tour!Maybe the LPGA Tour will take a chapter from the women's tennis tour and start "branding" their players in the cosmopolitan and fashionable way the WTA does. Take a look at the fabulous annual photo shoots that are done as promotion for the U.S. Open at Flushing Meadow. Maria Sharapova and Serena Williams are the poster girls for what I consider the very best marketing of women athletes.
The article in the Aug. 11 edition of The New York Times section D9, gives me great confidence, that "we" in Golf are on the right track.
The W7 LPGA players managed by Wilhelmina Artist Management are a step in the right direction and the results are pretty cool ... they all like to be part of a Fashionable team and guess what ... they all seem to have a pretty good year and attribute their improved play on their involvement in the W7!
So, would there be credence to the idea of look good, feel good, play good? Well to take a page from Ahead's "play" book, I certainly think so!!! All we have to do now is wait for the next color to be claimed on the LPGA Tour for Sunday final rounds!
My vote is for Orange to be next!
Auke
2 comments:
On paper a good idea, for both the LPGA's bank account and the image of the golfer.Corporate sponsorship of the LPGA needs to increase prize money, and this dress can be a step towards that goal i.e. better style=better viewership=more money.And,too,if the ladies feel comfortable in (the dress)so much the better.
The ladies' personal sense of style makes this a tricky proposition,though.The Michelle Wies in golf need to lower their hemlines, and those like Laura Davies should stay where they are. The remaining 99.99%? I say go for it! Nicole,by the way,looks great in this dress even though I suspect she could find a way to make 100 yards of Tyvek look stylish... can't wait for Paula Creamer to try one on.
I think with her physical form she could also be winner in such brutal kind of sports. Wrestling for example)) Kiddin' of course
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