Honma redefines the art of golf club making

Future plans include bolstering U.S. and European markets

In Asia Honma is a revered name, which instantaneously evokes the response of the finest golf clubs in the world. In the next few years that will be the case in the U.S. as well. With media coverage in GQ, the Robb Report, Travel & Leisure Golf and an appearance by President of Premier Golf Distributors Inc. Chris Lannom on Fox news New York, Honma is building it's brand in the U.S. The first six months in 2008, business is up and Honma has distributed in the United States for 20 years.

In a 592,000 square foot facility 200 miles north of Tokyo in Sakata Japan, artisans in hand crafting golf clubs have painstakingly created Honma golf clubs for 50 years. Where the other brands mass-produce for the masses, Honma handcrafts each set of clubs to exact specifications for their global clientele. With prices starting at $ 4,000 - to upwards of $ 50,000 - for a complete set, Honma counts the very elite like Donald Trump, Jack Nicholson and Danny de Vito among their clientele.

With an exclusive dealer network in the major metropolitan areas in the USA and Canada, Honma has a very selective network of golf retail accounts that serve the needs of the Honma clientele, which consists of 80 percent Asian-Americans. Honma is represented on the professional tours by Mi Hyun Kim and Jin Joo Hong on the LPGA Tour and Liang Wen Chong and Zhang Lian 'Wei on the Asian tour. Were other brands spend millions on endorsing tour players Honma believes that the world class quality of the Honma golf clubs are the reason for their global success.

With presence at the PGA Fall show in Las Vegas in August and a new booth to be unveiled at the PGA show in Orlando in January, Honma will strengthen its presence state side. The 50th Anniversary limited edition set is almost sold out, which is a testament to the global reputation of Honma, which among the Golf Cognoscenti is called the Rolls Royce of golf clubs. For information about a regional representative of Honma, go to www.honmagolf.com.

As a single-digit handicapper, I can personally attest to the fabulous quality of the Honma clubs. I received my new set about two months ago and have seen a remarkable improvement in my game and … they immediately create a conversation with every single playing partner. I am very sensitive to aesthetics and the driver and 3 wood are so gorgeous visually, they instill positive swing thoughts from the moment you pull them from the bag, until the ball lands long and straight in the middle of the fairway ... ahead of your playing partners!

Fairway & Greens....

Auke Hempenius