Let's talk about Tiger ... and his great outfit on Saturday

Well, let's talk about Tiger ... and his great outfit on Saturday.

For the well informed among Golf fashionista's it is well documented, that I have been quite critical of Tiger's Nike attire over the years. The poor fit in the early days were followed by my favorite Tiger era of better fitting bold and vibrant colors, turning into the classic approach of the last several years.

When a global powerhouse like Nike makes a statement like they did with Tiger's Saturday outfit at Bay Hill they deserve ALL the credit in the world. With international influences of the runways in Milan, Paris, London and New York dictating the color scheme of seasonal high fashion brands, the time has now come for Golf to step up to the Fashion plate. The Plum colored ensemble Mr. Woods was sporting on Saturday was an awesome display of global fashion savvy by Nike.

With the main fashion influences on the PGA Tour coming from international entries like Camilo Villegas and Adam Scott, Tiger represents the American sensibility like no other ... talk about TV time!!!! I hope the new direction initiated by Saturday's showcase at Bay Hill AND the great cover on the current April 2008 Golf Magazine in a Yellow and Golden Tan combination is a sign of things to come.

When it comes to driving revenue for the Golf apparel brands it is about great color, creative styling and ingenious design. Nike has the team and the resources to take full advantage of their global poster boy in on-trend colors like plum/purple, mandarin/orange, Tuscan/tan and ice/blues. Doral in Miami and The Masters provide the perfect fairways for the new and colorful TW collection!

Check next week for the introduction of The Custom Golf Consortium.... world class custom golf products from 10 companies to be introduced at the end of April!

Fashionably,

A-Game.