This year's PGA Show was the most Fashionable to date due to some fabulous new collections and the show stopper this year... Ashworth’s new urban environment (booth).
With apparel playing a more important role every year at the show, some brands pulled out all the stops with great collections and cocktail parties galore. My choice for best collection was Tehama's women's collection. A bold and bright collection in TECH fabrics and an elegant and sophisticated offering in classic fabrics.
In men's Peter Millar featured their colorful southern elegance with rich colors and superb displays. The single item that got my attention is the new "classic" shoe by adidas. A very modern interpretation with great design.
The Dunning booth (winner of the TECH category) was packed the entire show. Ralph Dunning is capturing the performance market with great product and Zach Johnson as the face of the brand.
Ahead (winner of the Hybrid category ) continues to make very strong inroads into men's apparel, from the beginnings of a head wear company. The Kate Lord women's collection is a must for every pro shop with a very street smart edge and great design and styling features. The tulip sleeve is one of the coolest style features I have ever seen in women's.
Let's talk about presentation ... The new Ashworth booth is just in a league of it's own! A very modern urban environment showcasing the four new directional collections. You can see John Ashworth's signature ALL over it! The new Calvin Klein collection was presented in a typical Calvinesque palette of Black-White-Gray....the collection was high Fashion in Golf with numerous highlights....the women's dress pants are exquisite. How about personal presentation... Germaine Bolds-Leftridge is the infectiously passionate owner and designer for 18th Couture, a first time Fashion entry in women's ... mark my words ... you will here a lot more of them in the near future. Great color scheme's, elegant dresses with a decidedly urban flair.
The two Fashion events of the year to look forward to? The JPC Golf and Gala in DC on May 12th and 13th and the Grand Opening of the Payne Stewart Golf Club the week of July 1st.
This will also be the year where the mundane demo day concept will be transformed into the...
Apparel and Equipment Demo Day Extravaganza ... for more information e-mail us at auke@golfmarketinginc.com.
To a most Fashionable year where we create a WOW experience ... World Class Only Wins!
1 comment:
Actually not only was it not popular to exercise for golf, but in many cases, it was frowned upon. Australian golfer Greg Norman credits himself with introducing the concept of golf fitness to the golfing world
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