Tuesday, October 30, 2007

Welcome to The Aukesphere

Welcome to a new voice in the world of Style, Fashion and Golf ... YOU!

What are your ideas, thoughts and suggestions about the world of Style and Fashion in Golf? What do you want to know more about, see more of or find out where to purchase? It will all be here on The Aukesphere ... just one click away ... Golf's most Fashionable address.

I'll be on this end with all the tools to give you everything you want ... weekly trends, cool interviews and provoking thoughts. My idea is to built a global platform that will create Fashionable interaction between the many layers that make up the golf enthusiasts around the world. Discuss subjects that may elicit a response from a Tour player or a top executive at an apparel company. Raise awareness about things we care about and promote willingness to serve the great game we call Golf.

Fashion has become an increasingly larger part of our daily lives. International Fashion weeks video streamed on the net in real time. Cable shows like Project Runway and designers featured on Oprah. Daily headlines in international newspapers and magazine's like In Style, Vogue, GQ and Esquire giving everybody the chance to become a Fashionista. How does Golf play in the Fashion equation? We have seen a drastic improvement over the last couple of years of better Golf apparel available for both men and women ... but what about Fashion coverage in the Golf media?

With international Fashion houses like Burberry, Zegna and St. John entering the business it is now time for the Golf media to give you what you want. That's why we at The Aukesphere have created a weekly web based Fashion platform that is available to you 24/7. Let us know what you like and don't like. I will personally promise you that YOU are the voice that will decide the content of what we do every week. You can expect strong opinions from me and I expect exactly the same from you, when we agree to disagree we make the ultimate product stronger.

My goal is to become an interactive platform where we discuss what EVERYBODY wears ... from AJGA players to college, the Professional Tours, celebrities and the recreational player. Together we discover the hottest trends and the new brands that create the buzz and build a community of great Style, cool Fashion and what's next! I will respond to all inquiries and post the most Fashionable every week. I want your input on the Best Dressed lists for both the LPGA and the PGA Tour. Let me know who you want to be interviewed and if see you something cool ... The Aukesphere wants to be the first one to hear about it!

Here is to the most Stylish Holiday season ever!

Again, welcome to The Aukesphere, where Style has no handicap,

Auke

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