The Custom Golf Consortium

A world class experience showcasing the worlds finest customized golf products.
In the world of luxury product consumption, there is only one way to meet the needs of the discerning connoisseur ... create a one of a kind item, which exudes the highly personal taste level of the buyer.

In the world of golf, equipment has for many years offered a customized option ... custom clubs. The Custom Golf Consortium now makes that option available for the entire ensemble of attire. From hats and caps, to golf shirts, belts, belt buckles, custom slacks, custom shoes, weather wear and custom grips the finest companies in each respective classification are a member of this most elite club.

Through a national series of events at the most luxurious host venues, The Custom Golf Consortium will present it's unrivaled selection of world class products to the most affluent of golf product purchasers. Through shared marketing efforts each member company multiplies it's individual efforts x the amount of member companies. The result is a revenue producing series of events, which will be considered the finest of its kind.

Member Companies
Hats - Elevee www.elevee.com
Shirts - Marbas www.marbasgolf.com
Slacks - Elevee www.elevee.com

Knickers - T Barry Knickers www.tbarryknickers.com
Belts - Martin Dingman www.martindingman.com
Belt buckles - 59 belts www.59belts.com
Shoes - Otabo www.otabo.com
Weather wear - Pro Quip www.proquipusa.net
Grips - C-thru grips www.c-thrugrips.com

Equipment- HONMA- www.honmagolf.com

Golf bags- The MacKenzie Golf Bag Company- www.themackenziegolfbagcompany.com

The introduction of The Custom Golf Consortium is scheduled for a special event in South Florida at the end of April. The Custom Golf Consortium will be the feature attraction for the first ever Fashion Village at the JPC Golf & Gala May 12 at The Ritz-Carlton Tysons Corner and May 13 at The Cannon Ridge Golf Club in Fredericksberg, Va. The venereble Inverness Club in Toledo Ohio will feature The Custom Golf Consortium June 5, 6 and 7.

For bookings please contact Auke Hempenius at auke@golfmarketinginc.com or 407-808-2598.

Let's talk about Tiger ... and his great outfit on Saturday

Well, let's talk about Tiger ... and his great outfit on Saturday.

For the well informed among Golf fashionista's it is well documented, that I have been quite critical of Tiger's Nike attire over the years. The poor fit in the early days were followed by my favorite Tiger era of better fitting bold and vibrant colors, turning into the classic approach of the last several years.

When a global powerhouse like Nike makes a statement like they did with Tiger's Saturday outfit at Bay Hill they deserve ALL the credit in the world. With international influences of the runways in Milan, Paris, London and New York dictating the color scheme of seasonal high fashion brands, the time has now come for Golf to step up to the Fashion plate. The Plum colored ensemble Mr. Woods was sporting on Saturday was an awesome display of global fashion savvy by Nike.

With the main fashion influences on the PGA Tour coming from international entries like Camilo Villegas and Adam Scott, Tiger represents the American sensibility like no other ... talk about TV time!!!! I hope the new direction initiated by Saturday's showcase at Bay Hill AND the great cover on the current April 2008 Golf Magazine in a Yellow and Golden Tan combination is a sign of things to come.

When it comes to driving revenue for the Golf apparel brands it is about great color, creative styling and ingenious design. Nike has the team and the resources to take full advantage of their global poster boy in on-trend colors like plum/purple, mandarin/orange, Tuscan/tan and ice/blues. Doral in Miami and The Masters provide the perfect fairways for the new and colorful TW collection!

Check next week for the introduction of The Custom Golf Consortium.... world class custom golf products from 10 companies to be introduced at the end of April!

Fashionably,

A-Game.